Privacy & Cookie Policy

Last updated: 9 October 2025

1. Who We Are (Data Controller)

TheLakeDistrict.com is the data controller for personal data processed via this website. Contact: support@thelakedistrict.com.

2. Independence & Non‑Affiliation

This site is an independent resource and is not affiliated with, authorised by, endorsed by, or in any way officially connected with The Lake District National Park Authority, Cumbria Tourism, or any other organisation that has a similar name to this domain.

3. What Data We Collect

  • Contact data you provide (e.g., name, email) when you get in touch or subscribe.
  • Usage data such as pages viewed, links clicked, approximate geolocation, device/browser information (via analytics and cookies, where consented).
  • Technical data including IP address and user‑agent (for security, performance, and fraud prevention).

4. Why We Process Your Data (Lawful Bases)

  • Consent — for analytics cookies and marketing communications.
  • Legitimate interests — to operate, secure, and improve the site; prevent fraud/abuse; measure performance; and provide relevant content.
  • Legal obligation — to comply with applicable law and regulatory requirements.
  • Contract — where we respond to your enquiries or provide requested services.

5. Cookies & Similar Technologies

We use cookies and similar technologies to run the site and understand how it is used. Non‑essential cookies are set only with your consent. You can manage preferences at any time via your browser settings and, where implemented, our on‑site cookie banner.

Analytics (Google Analytics)

We use Google Analytics to collect anonymised or pseudonymised usage data (e.g., page views, session length). Google may process data on our behalf. You can opt out via your browser, ad settings, or plugins. See Google’s privacy policy for details.

Affiliate Tracking (Awin)

Outbound links may include tracking parameters or cookies from affiliate networks such as Awin. If you click an affiliate link and make a purchase, we may earn a commission at no extra cost to you. Awin may set cookies to attribute sales; these are non‑essential and operate with your consent.

6. Sharing Your Data

We share personal data only with trusted processors where necessary to operate the site (e.g., hosting providers, analytics, email service providers) under appropriate data‑processing agreements. We do not sell personal data.

7. International Transfers

Where data is transferred outside the UK/EEA (e.g., to the United States), we rely on appropriate safeguards such as the UK International Data Transfer Addendum, Standard Contractual Clauses, or an adequacy decision.

8. Data Retention

We retain personal data only as long as necessary for the purposes described above, and to comply with legal, accounting, or reporting requirements. Analytics data is typically retained for 14–26 months unless otherwise configured.

9. Your Rights

  • Right to access, rectification, erasure, and restriction.
  • Right to object to processing based on legitimate interests.
  • Right to withdraw consent at any time (e.g., for analytics or marketing).
  • Right to data portability (where applicable).
  • Right to lodge a complaint with the ICO.

To exercise your rights, contact support@thelakedistrict.com. You can learn more or raise a concern with the Information Commissioner’s Office at ico.org.uk.

10. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. However, no system is completely secure and we cannot guarantee absolute security.

11. Children

This website is intended for general audiences and not directed to children under 13. We do not knowingly collect personal data from children. If you believe a child has provided personal data, please contact us to remove it.

12. Changes to This Policy

We may update this policy from time to time. The “Last updated” date will reflect the most recent changes. Material changes may be highlighted on the website.

13. Contact Us

Questions about privacy or cookies? Email support@thelakedistrict.com.